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NEW YORK (AP) — As host of “The Daily Show” from 1999 to 2015, Jon Stewart changed comedy — and arguably journalism, too — with sharp, satirical takes on politics and current events. Catching lightning again will be difficult — particularly at a time when late-night television is greatly diminished as a cultural force and others, some from Stewart's family tree, are now competitors. It can be even tougher when, as Salon critic Melanie McFarland put it, the current Jon Stewart is forced to compete with memories of the old Jon Stewart. “Jon Stewart totally changed the face of late-night,” says Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University. “There's something so 2010 about Jon Stewart now,” he says.

Persons: Jon Stewart, Stewart, He's, Melanie McFarland, ”, Doug Herzog, Trevor Noah, It's, Jon, he's, Steve Carell, Stephen Colbert —, Stewart skewered, bowtied Tucker Carlson, “, “ Jon Stewart, Robert Thompson, Chris McCarthy, ” Stewart hasn't, Trump, Colbert, Donald Trump, John Oliver, Samantha Bee, Jimmy Kimmel, Seth Meyers, Greg Gutfeld, Rachel Maddow, MSNBC —, Arsenio Hall, Lucille Ball, Roseanne Barr, Thompson, Johnny Carson's, ” Herzog, Johnny Carson, Cher, David Letterman, Jimmy Fallon's, ” Kimmel, Letterman, — Colbert, Vivvix, Salon's McFarland, “ Jon's, We're, ___ David Bauder Organizations: Comedy Central, CNN, Bleier Center for Television, Culture, Syracuse University, CBS, HBO, TBS, Fox News, MSNBC, Apple, Mets, Nielsen, Associated Press

☆ Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
▼ + stars: | 2024-02-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.

Persons: —, Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles

Musk revealed those plans on Tuesday at the company's annual meeting, an about-face for the celebrity executive who recently acquired social media platform Twitter. Musk told CNBC he did not yet have a "fully formed strategy" for Tesla advertising. Tesla spent $151,947 on advertising in the U.S. in 2022, according to advertising intelligence firm Vivvix, which measured ads across places including TV, social media, Web banners and billboards. Diaz-Ortiz is a former Twitter manager who has written books about the social media company. Thomas Martin, senior portfolio manager at Tesla shareholder Globalt Investments, sees Musk's embrace of advertising as a positive.

☆ CPGs like Coca-Cola, P&G, and Clorox break down their marketing investments as consumers reckon with price hikes
▼ + stars: | 2023-02-21 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

Many CPGs like Coca-Cola, P&G, and Clorox don't intend to increase their current level of marketing. As the economic squeeze continues, CPG brands like Procter & Gamble, Coca-Cola, and Clorox are being ultra-cautious about their marketing spend. Major CPGs spent hundreds of millions, and at times billions, on ads in 2022. Clorox spent $280 million, Coca-Cola spent $646 million, and Unilever spent $746 million according to data from Vivvix, an ad intel platform owned by Kantar, and social data from Pathmatics. Clorox, Coca-Cola, and Unilever didn't respond to a request for comment.

☆ CPGs like Coca-Cola and P&G don't want to spend more on marketing, but might have to if consumers get fed up with all the price increases
▼ + stars: | 2023-02-16 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

☆ Why you won't see many car ads during Sunday's Super Bowl
▼ + stars: | 2023-02-10 | by ( Michael Wayland | ) www.cnbc.com time to read: +7 min

The average cost of a 30-second commercial during last year's Super Bowl was $6.5 million, up more than $2 million over 2016 rates. Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday's NFL championship game to preserve cash or spend ad dollars elsewhere. And EV startup Polestar, whose ad was a success in the 2022 Super Bowl, said it will also not advertise this year. Ferrell also appeared in GM's Super Bowl ad promoting EVs two years ago. Stellantis has not released its ads, while GM, Kia and WeatherTech released their commercials earlier this week.

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